Learn the Business Side of Running a Food Truck.
Content curated for the food truck industry and organized by where you are in your journey, from your first permit to your second truck. Practical lessons you can use between services, right here on the site.
The Other Half Is Running a Business. That’s What We Teach.
You got into this to cook. Then the truck handed you a second job: permits, food costs, menu prices, payroll, cash flow, and a card reader that picks the busiest night to act up. Nobody hands you a manual for that part.
Our business education does. It’s curated for the food truck industry and organized by where you are in your journey, from your first permit to your second truck. Practical lessons you can use between services, right here on the site.
The Questions Every Owner Runs Into, From the First Permit to the Second Truck.
The truck is only the start. Equipment, a wrap, commissary fees, permits, insurance, and your first inventory all land before your first sale. Plan for them and you open with a cushion instead of a scramble.
Health permits, business licenses, inspections, parking rules. They change from city to city, and one missing piece can keep you parked. Know what to ask for, and in what order.
A good spot can make your week. A bad one burns fuel, food, and a whole shift. The trucks that last build a steady schedule regulars can count on, and make it easy to find them.
Festivals and private events can be your best days or your most expensive ones. Booth fees, revenue shares, and long setup hours add up fast. Know the numbers before you say yes.
A long line doesn’t always mean a profit. If you don’t know what each plate costs you, you can’t price it right, and rising food costs quietly eat your margin.
A slow month, a generator repair, and a tax bill can all hit at once. Cash flow is what keeps the truck on the road when they do.
Processing fees come out of every sale, and junk fees and surprise rate hikes are easy to miss on a statement. Learn to read yours, so you know what you’re really paying.
Delivery apps can bring you new customers, but they take a cut of every order. Before you sign up, know what each order really earns you, and what your options are.
A second truck, or a brick-and-mortar spot, is a big bet. Growth works when the first truck can run without you. Know where you stand before you sign anything.
Fifteen Minutes. No Pressure, No Fluff.